Associate Director of Market Intelligence

Published on: Jul 21, 2025

Country: United States

Location: Austin, Texas

Company: Luminex Corporation

Job Category: Marketing

Employment type: Regular Full Time

Req ID: 7074

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.

Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."

Why Join Diasorin?

Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.

Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.

Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.

Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.

Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!

Position Summary

The Associate Director of Market Intelligence reports to the Senior Director of Marketing and Product Management and plays a critical role in driving strategic expansion through actionable market insights, competitive analysis, pricing strategies, and business development. This individual will lead cross-functional initiatives that support partner licensing, identify and develop new market opportunities, and foster data-driven decision-making across the organization.

Key Duties and Responsibilities

Lead Business Intelligence Initiatives: Analyze market trends, emerging technologies, and competitor activity to uncover growth opportunities and mitigate risks, directly informing LTG’s strategic direction.

Drive Strategic Market Growth: Support the development of long-term strategies by building a deep understanding of global market dynamics, customer behavior, and competitor market share.

Own Pricing Strategy: Develop and maintain data-driven pricing models and frameworks to maximize profitability of LTG’s licensed products and services.

Build Financial Models: Design consistent, cross-functional financial models to evaluate market potential, support go-to-market strategies, and inform product investment decisions.

Conduct Profitability Analysis: Perform margin analysis and assess pricing programs—including discounting, bundling, and promotions—to support business performance and new product launches.

Conduct Market Research: Lead both qualitative and quantitative market research to assess customer and partner needs, competitor positioning, and emerging trends across key market segments.

Evaluate New Market Opportunities: Collaborate with LTG and MDx business units to identify, size, and prioritize adjacent or emerging market opportunities, supporting business case development and portfolio expansion.

Develop Competitive Intelligence: Maintain a comprehensive view of the competitive landscape to guide product portfolio strategy and partner engagement.

Leverage Internal & External Data: Analyze insights from CRM systems, surveys, sales data, and public sources to identify actionable threats and opportunities.

Enable Strategic Decisions: Provide timely insights to cross-functional stakeholders including marketing, product, and strategy teams to shape roadmap and partner initiatives.

Customer Segmentation & Personas: Segment the customer base and define personas to guide targeted marketing and sales enablement efforts.

Expand Partner Ecosystem: Identify and evaluate high-impact B2B partners to grow LTG’s licensing network, enhance offerings, and open new revenue streams.

Support Partner Development: Collaborate with the Global Partner Development team to assess and prioritize new partner opportunities in high-growth segments.

Advance Market Development: Lead efforts in market development, partner engagement, and competitive positioning within priority global markets.

Identify In-Licensing Opportunities: Scan the market, academic research, and industry networks to identify and evaluate innovative technologies for potential in-licensing to fuel LTG growth.

Support Business Cases and Due Diligence: Build robust financial models to evaluate licensing terms, project ROI, and support technical, legal, and operational due diligence processes.

Other responsibilities as assigned.

Education, Experience, and Qualifications

Bachelor's Degree Business, Engineering, Life Sciences, or a related field required

Master's Degree MBA or advanced degree

10+ Years Pricing, Market Research, Strategy, or Business Development

5+ Years Influencing cross functional teams

Training and Skills

Strong research, analytical, pricing and financial modeling, and data interpretation skills

Strong market and competitive intelligence skills

Strong strategic thinking and business acumen

Strong cross-functional collaboration

Experience collaborating across departments (e.g., R&D, Marketing, Finance)

Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.

Familiarity with licensing structures, market forecasting, and CRM tools

Excellent communication, presentation, and stakeholder engagement skills and ability to translate data into actionable insights.

Strong attention to detail and ability to manage multiple priorities

Travel Requirements

25% Domestic and international travel

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.

Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation.

The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.

Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations.

This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.