Director, Marketing Communication Services

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

The Director, Marketing Communication Servies is responsible for directing all on-market and demand generation activities within the Company for diagnostic products.  Support applicable regulations including ISO, Local, State, and/or Federal requirements.

Key Responsibilities and Duties

• Work closely with the Product Management and Sales teams.
• Work with the Product Management team to develop effective packaging, advertising strategies, promotional campaigns, and promotional tools for diagnostic products inclusive of, but not limited to booth graphics, tradeshow booth design, promotional flyers, brochures, giveaways, catalogs, technical sheets, direct mail campaigns, PowerPoint presentations, etc. that serve to maximize LTG & Molecular exposure[MG1.1][MG1.2][SL1.3] to target markets and to generate quality sales leads.
• Manage the approval process for all external communications, customer-facing material
• Be responsible for creation and editing of marketing material (flyers, brochures, linkedin posts, website, sales tools, ..)
• Manage marketing campaigns and initiatives to ensure execution and distribution as per timelines
• Be responsible for distribution of marketing material on the different channels
• Lead and drive digital communication strategy
• Generare calanderized plans of activities and deliverables for the communication and promotion
• Closely work with product marketing (both IVD and LTG) to understand the needs and to obtain the communication content and messaging
• Work closely with Corporate Communication to ensure alignment and represent the needs of Diasorin and Luminex
• Be in charge of social media campaigns
• Be in charge of Tradeshows and Events strategy and execution
• Manage budget and monitor and report regularly actuals versus pla
• Generate meaningful KPIs, monitor and report metrics regularly
• Support internal communication initiatives (newsletters, town halls, HR initiatives)
• Manage suppliers
• Generate and manage yearly media plan
• Ensure compliance to procedures
• Additional Responsibilities and Duties
• Perform other duties as assigned.
   

Education, Experience & Qualifications

• 10+ Years Diagnostic Industry experience Required    
• 5+ Years Marketing Communication field Required    
• 5+ Years Tradeshows and Events Required    
• 5+ Years Lead Marketing Communication department at Global level Required    
• 5+ Years Management of medium or large marketing teams Required    

Training and Skills  

• Well-developed tactical and strategic experiences in marketing
• Strong marketing communication effectiveness
• Extensive knowledge of the molecular diagnostics market inclusive of products, competitors, technologies, and clients highly preferred
• Well-developed computer skills in Microsoft suite of products, Sales Force
• Demonstrated ability to manage, motivate, develop and direct marketing team
• Demonstrated ability to work in a team setting and communicate across disciplines and across departments
• Demonstrated ability to discuss new product concepts and industry trends with Ph.D. and MD level contacts 
• Comfortable working in leading and working within a high functioning, fast paced environment
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals  
• Excellent communication skills and presentation skills, both in group and one-one-one
• Ability to work effectively with teams from different functions and geography, flexibility to handle different time zones and cultural differences

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

​Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.