Marketing Manager

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.

Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."

Why Join Diasorin?

• Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.

• Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.

Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.

Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.

Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!

Job Scope

Lead US marketing strategy and execution for an assigned molecular testing portfolio, translating customer, clinical, and competitive insights into positioning, messaging, and integrated marketing programs that drive new customer demand, accelerate adoption, and increase assay utilization across key customer segments.

This role partners closely with Sales, Medical Affairs, Commercial Excellence, Digital Marketing, and Global teams to deliver measurable growth in the US clinical diagnostics market.

***Position can be remote within the US***

Job Responsibilities

US Portfolio Strategy + Positioning

• Own US portfolio strategy for assigned assays and platforms, including customer segmentation,
  use-case prioritization, and competitive differentiation.
• Develop and refine clear value messaging tied to clinical actionability, workflow realities, and
  economic impact (TAT, labor, downstream follow-up testing).
• Align US strategy and deliverables with global stakeholders to ensure consistent, compliant
  messaging and coordinated execution.
• Monitor and interpret leading and lagging indicators such as pipeline health, utilization, test
  volumes, revenue trends, pricing, and competitive share to anticipate direction and adjust
  strategy proactively

Market Insights + Voice of Customer

• Lead on-market VOC activities to capture insights from laboratory leaders, microbiology,
  clinicians, stewardship committees, infection prevention, and procurement, translating
  feedback into actionable marketing direction and development of Key Opinion Leaders.
• Monitor competitor positioning, product claims, and go-to-market activity, converting insights
  into field-ready tools and competitive messaging.
• Analyze market data to quantify workflow constraints, send-out drivers, and utilization gaps
  that influence purchasing and testing behavior.

Demand Generation + Commercial Programs

• Build and execute integrated marketing plans that drive new customer acquisition and growth
  within the installed base through campaigns, webinars, events, and targeted sales plays.
• Analyze internal data, develop and deploy adoption initiatives that increase assay usage and
  reorder growth, with clear KPIs and performance tracking.
• Support product launches and lifecycle programs with coordinated content, events strategy, and
  customer storytelling.

Sales Enablement + Field Readiness

• Create sales enablement resources that improve rep confidence and performance, including:
  • messaging frameworks and talk tracks
  • objection handling and competitive battlecards
  • customer-facing presentations and executive summaries
  • training modules (microlearning / scenario-based)
    • Creates, updates, and presents training materials that support new‑hire onboarding and continuous
      enablement of the sales team, driving alignment on marketing strategy and product positioning.
    • Partner with Sales Leadership to drive consistent messaging adoption and strong execution
      across regions.

Evidence + Value Storytelling

• Translate clinical workflows and evidence into simple, credible commercial messaging that
  supports customer decision-making.
• Build value tools that support adoption conversations (workflow impact, labor constraints, TAT
  implications, economic value framing).
• Collaborate with Medical Affairs and compliance partners to ensure content accuracy and
  appropriate claims usage.

Cross-Functional Execution

• Lead cross-functional execution across multiple workstreams with strong attention to quality,
  urgency, and alignment.
• Serve as the US marketing owner for assigned portfolio priorities, ensuring deliverables move
  efficiently from concept to field deployment.
• Collaborate cross-functionally to support National and Regional Tradeshow events.

Success Metrics

• Increased demand generation performance (lead capture, conversion, opportunity influence)
• Growth in assay adoption, utilization, and reorder performance
• Improved competitive conversion and new customer acquisition.
• Increased field readiness and confidence (enablement adoption and feedback)
• Strong customer engagement and measurable campaign performance

Education, Experience, and Qualifications

• Bachelor's Degree Minimum Bachelor’s degree in Life Science or Marketing and more than 6 years related experience and/or training required
• Master's Degree MBA and/or Professional Science Masters preferred

• 5+ Years in product marketing or commercialization within diagnostic testing, clinical
  diagnostics, or lab-focused healthcare or equivalent selling experience. required

• Proven experience developing and executing marketing programs that drive measurable growth
• Strong ability to translate complex data and information into clear messaging and practical field tools
• Cross-functional leadership skills and ability to influence without authority
• Strong analytical skills with comfort using insights and performance data to guide decisions
• Demonstrated ability to convey ideas and information with clarity and influence to diverse audiences
• Efficiency with MS tools, including Excel, PowerPoint, Copilot

Travel Requirements

• Travel may be required at least 40% of the time

What we offer

The hiring range for this position is $133,043 - $164,348  annually. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. Beyond base salary, Diasorin offers a competitive rewards package focused on your overall well-being. We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.

Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation.

The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.

Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations.

This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.