Marketing Director, Molecular Diagnostics EMEA

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

The Marketing Director, Molecular Diagnostics – EMEA leads the development and execution of a comprehensive molecular diagnostics marketing strategy across EMEA, in close alignment with Global Marketing and the regional commercial organizations. Reporting to the VP Global Marketing & Marketing Services – Molecular Diagnostics and working in strong coordination with local affiliates, the role defines product strategy, positioning, and go-to-market execution for the molecular portfolio, ensuring adequate multi-disciplinary support and partnering with Global, Regional, and Country leaders as well as local molecular experts. A key dimension of the role is developing and managing strategic stakeholder relationships, both internal (Sales, Service, Technical Support, Logistics, Regulatory) and external (Key Opinion Leaders and clinical networks), to strengthen Diasorin’s brand and expand commercial impact across the region. Strategic priorities include the positioning and successful commercialization of LIAISON PLEX, LIAISON NES, and LIAISON MDX Plus. This position is instrumental in accelerating Diasorin’s short- and mid-term growth ambitions and requires significant international travel.

Key Duties and Responsibilities

• Define and drive product strategy, positioning, and value propositions across the molecular portfolio.
• Lead the implementation of marketing strategies in partnership with commercial leaders, ensuring effective execution aligned with regional priorities and market dynamics.
• Develop and execute go-to-market plans, ensuring cross-functional alignment and operational excellence.
• Build, expand, and maintain strong relationships with molecular Key Opinion Leaders to enhance Diasorin’s scientific and clinical presence.
• Establish robust market intelligence capabilities, continuously monitoring trends, customer needs, and competitive activity.
• Translate insights into actionable strategies that drive growth, market share, and customer adoption.
• Identify and evaluate new business opportunities, including adjacent segments and emerging markets.
• Provide strategic guidance for sales and marketing campaigns to ensure impact and consistency.
• Leverage data and analytics to strengthen competitive differentiation and support innovation.
• Lead and develop the marketing team, fostering a high-performance, results-driven culture.
• Ensure full compliance with company policies, quality standards, and ethical guidelines.
• Bridge local needs and requirements to the Division, representing the voice of the customer.

Education, Experience, and Qualifications

• Master’s Degree in Biology, Biotechnology, or a related field (PhD preferred).
• MBA (Marketing or equivalent) is a plus.
• 15+ years of experience in Molecular Diagnostics within commercial roles (Marketing and/or Sales).
• Minimum 5 years in a senior leadership role within molecular infectious diseases.
• Proven experience in syndromic and point-of-care molecular diagnostics, particularly within EMEA.
• Strong expertise in European markets, including product launches, KOL engagement, and market access dynamics.
• Demonstrated success in developing and executing high-impact marketing strategies with measurable outcomes.
• Established credibility within the scientific and clinical community (publications are a plus).
• Proven leadership, with the ability to inspire, engage, and deliver results through teams.
• Strategic thinking, with the ability to translate market insights into actionable strategies.
• Excellent relationship management, communication, and stakeholder influencing skills across functions and geographies.
• Structured problem-solving and sound decision-making in a fast-paced, evolving environment.
• Significant international travel required.

What we offer

Receive a competitive salary and benefits package as you grow your career at Diasorin. Join our team and discover how your work can impact the lives of people all over the world.

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

​Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.