Marketing Manager, Immunodiagnostics

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

Responsible for Marketing of the Immunodiagnostic product portfolio including Infectious Diseases, Instrumentation and Software. Reporting to the Senior Marketing Director EMEA, APAC, & LATAM. The main objectives of this role will be to prepare and lead the execution of the marketing plan for the assigned portfolio area.

Main Responsibilities

The Marketing Manager will play an important role defining the short and medium-term strategies in order to increase revenues across the assigned Diasorin immunodiagnostics product portfolio. The individual will need to work closely with local & corporate marketing teams to develop the right marketing programs, lead their execution and ensure strong results. The position will require excellent product, market & country knowledge to be able to make an impact with the proposed marketing actions/plans.

This position combines marketing know-how and product expertise to define priorities for products in the key countries, helping the local teams to find opportunities for their assigned portfolio to assure clear plans executed in an effective way through Diasorin’s commercial organization. This requires a hands-on approach and 40% time in the field, with a strong focus in Europe.

As such, this Marketing Manager is expected to:

• Understand the customer / country / regional needs and diagnostics market. Support the needs with facts and data. Consolidate and feedback these relevant market needs and analyses, for the assigned products and any newly developed assays.
• Contribute to product launch plan definition and execution.
• Become the point of reference for assigned geographies for product development, to ensure effective contribution to the product in development to fit with the market needs.
• Develop the appropriate programs with the local/country Immunodiagnostic Marketing Managers. Implement the right tools, tactics, and trainings to ensure the commercial organization is ready to drive growth across the assigned portfolio.
• With the Immunodiagnostics Senior Marketing Director, develop, the right materials to be used by the local marketing and sales organizations, lead the implementation of the marketing programs, measure the impact, and ensure the right support and follow up with the different countries and regions
• Build and maintain effective working relationships with key internal stakeholders and externally develop the appropriate KOL network.
• Actively support local promotion. Participate in business meetings, tradeshows and lead regional scientific conferences or local events.
• Follow up with countries on commercial sales opportunities and monitor activities (Salesforce.com dashboard).
• Contribute or develop internal product training aimed to support the sales force / distributors with key arguments, solution positioning and battle cards on competition.
• Maintain a 360 view of the marketing activities to assure the right alignment with countries and regions in terms of branding.
• Ensure compliance with the Code of Ethics, the Quality Management System, the Company Policies, and the Corporate Procedures.

Qualifications

Masters degree in Biological Science. (Biology, Biotechnology, Molecular Biology)

Experience

• Deep knowledge of Immunodiagnostic assays, equipment and data management.
• 8+ years’ experience in a Marketing function
• Experience in infectious diseases and/or laboratory instrumentation, automation and software a strong advantage

Expected Capabilities and Behaviors

• Ability to plan, execute and monitor the return on investment of marketing programs and communication campaigns
• Proven track record of achievements in their market, with evidence of successful metrics and capabilities
• Effective Interpersonal skills and demonstrated lateral leadership capability. Ability to influence internal stakeholders. A positive attitude to develop and maintain effective relationships with all internal stakeholders
• Excel in understanding the internal facts and data (i.e. product related) and the external facts and data (market related) from which programs for the commercial organization will be derived. Assure those facts and data are properly evaluated and understood by the organization at all levels.
• Excel in understanding and interpreting customer needs and expectations.
• Be flexible. Understand the counterpart view and always find a solution that is best for the company.
• Be a problem solver. Avoid being caught in the diagnostics. Lead decision through a clear decision-making process, fact based always looking for the best of the Diasorin and its organization.
• Highly organized, detail-oriented, self-motivated, able to work within a team environment and adhering to deadlines
• Solid professional written and verbal communication

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

​Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.