Product Manager, Instrumentation

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

Here at Diasorin, the global leader in the laboratory diagnostics market specializing in immunodiagnostics and molecular diagnostics segments, this role supports the US immunodiagnostics (Immuno) segment with the aim to simplify specialty testing within the LIAISON® family of solutions designed for hospitals and private testing laboratories.

Under the direction of the Sr. Director, Product Marketing, the Instrumentation Product Manager will be the subject matter expert, responsible for developing and leading the downstream marketing strategy for the LIAISON® Instrumentation franchise in the US market as a key element to the growth strategy for Diasorin's specialty testing offering. This includes planning and execution of sales enablement for growth of share in the US market. In addition to the direct business, this role will also support efforts for clinical/ scientific education needs and KOL collaboration.

As the Product Manager, you are flexible, can assess the situation quickly, and pivot as necessary managing multiple competing priorities based on organizational needs. You are able to analyze data, recognize patterns, and present succinctly with clear recommendations for action even when things are uncertain or the way forward is unclear. As a cross-functional collaborator, you keep the customer at the center of everything you do, building and maintaining strong relationships with internal Diasorin stakeholders (e.g., sales, applications, product support, clinical affairs, corporate/ Global marketing, other internal functions associated with internal product lifecycle management, etc.), external laboratory customers, and external franchise specific partnerships to deliver customer-centric LIAISON solutions.

We believe in a respectful and supportive workplace that attracts and celebrates the uniqueness of a diverse workforce that represents our community and customers.

Key Duties and Responsibilities

Other duties may be assigned based on department or organizational business needs; these needs may be outside of the LIAISON® Instrumentation franchise

Education, Experience and Qualifications

• Bachelor’s degree (preferred Business/ Marketing/ Biological Sciences) required
• At least 4 years of relevant work experience in a commercial/ marketing capacity (2 years if MBA and/or PhD) required
• Instrumentation program launch experience, e.g., launching new Instrument product in the US market

• MBA or PhD desirable
• Additional relevant education or training beyond education requirements described above is a plus
• >1 year of health care specific agency/ management consulting experience.
• >8 years marketing/ sales/ analytics/ project management/ or similar experience in the IVD/ health care/ life sciences industry, capital sales experience a plus.
• Laboratory experience is a plus, e.g., prior Medical Technologist, Clinical Laboratory Technician (CLT) or Medical Laboratory Technician (MLT) background or other ‘hands on’ laboratory experience.
• Experience translating Lean Six-Sigma (workflow mapping) principles into Value Propositions is highly desirable.
• Knowledge of (1) regulatory environment in which products are sold and (2) regulatory rules as they apply to regulatory agencies such as FDA, CLIA, and Health Canada.
• Solid knowledge of Marketing and related Diagnostics, Medical Devices, Immunoassay applications and infrastructures
• Scientific and technical background sufficient to understand/ explain product characteristics as a SME.
• Experience across all aspects of traditional marketing, e.g., messaging/ positioning, digital marketing, insight generation and application, targeting, communications platform development, technical support materials, creative execution, measurement strategy, new product launch, direct-to-clinician marketing, and business planning.
• Experience launching new capabilities, best practices, and/or new ways of working across an organization, including launching at least one IVD product.
• Demonstrates ability to identify, plan, and execute marketing campaigns that align to a broader strategy.
• Demonstrated ability to gain competitive insights to inform the broader strategy and drive business.
• Familiarity with Software / Business Tools
• Intermediate to advanced proficiency with real-time collaboration in Microsoft Office, especially Microsoft SharePoint/ OneDrive/ Teams/ cloud-based environment (PowerBI a plus)
• Data analytics and organization via Excel
• Visualization and storytelling via PowerPoint presentations
• Salesforce
• SmartSheet

What we offer

The hiring range for this position is $126,068-$166,104.00 annually. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. Beyond base salary, Diasorin offers a competitive rewards package focused on your overall well-being. We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

​Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.